indulgin' the simplest pleasure of my life
un:
4885_96930124042_502699042_1827936_535240_n I wanna travel around the world to take beautiful photos.
The 1st rainbow by the waterfall I saw left me breathless.
I deem myself to be adventurous and still want to try sky-diving one day.
I love to laugh out loud and break into smiles easily.
Some may say that I'm easily amused, I choose to think the person is funny enough to make me smile.
I'm satisfied with what I have in life and awaits to see my future with open arms and mind.



deux:




trois:
P1020039 Adel
Adeline
Alvin
The Bananas
Brenda
Cindy
Daniel
Jamie
Jo
Jie Wei
Jielin
Jingsi
Joey
Jole
Lester
Mich
Mitch
Min Qian
Miwa
NP babes
NTU Market
Pamela
Peiying
Qin Lei
RouJun
Samantha
San San
Sharon
Summer
Stella
Vera
Yabi
Yishan
Yvonne


layout: * etoile filante
colours: mintyapple
icons: cablelines
background: materialisti-c



NCADA Thursday, October 25, 2007 10:37 PM

Sometimes I find my job unbearable and totally horrible.
But at times, I'm totally in love with what I'm doing.

Below is one perfect example of why I love what I'm doing and I believe in what I do...
Been involved in this pro-bono work for National Council Against Drug Abuse (NCADA) for this year's Party Drugs campaign "If you Play, you Pay". And I thought it's a uber cool campaign done by BATES (the creative agency) and the visuals totally rock.

The main gist is to create a contrasting effect between "Before" & "After" - before you play with drugs and the severe penalty you pay after you deal with party drugs. Hence, we came up with the idea of using bus-stop shelter panels to have one week of "before" posters and switch them with the "after" posters.

BATES actually engaged in this artist who specializes in spray-painting, to create a "street-art" effect on these posters and I totally love how the effect turned out to be. Thought it really played with the coolness idea and brought out the message perfectly.
Check out the visuals below. and try to guess which parts of the posters are sprayed on.






Aside from the posters above, they did a ultra cool microsite. Go check it out!

www.ifyouplayyoupay.com

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